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Association Brain Food Weekly: 1.29.21

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Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

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Daily Buzz: Keys to Better Member Recruitment

Associations Now

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. Your existing members can also help in your recruitment efforts. — Amanda Kaiser (@SmoothThePath) February 27, 2020. So you’ve decided to create a newsletter for your nonprofit.

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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. You’d think virtual events would be #1 on every “top posts of 2020” list. Kim Moutsos, Content Marketing Institute ).

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Association Brain Food Weekly: 11.20.20

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Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. As we near the end of 2020, many are asking what events will look like in 2021 and beyond. Josh Spector ).

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Association Brain Food Weekly: 7.24.20

Reid All About it

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Going Virtual: The VMAE Summit 2020 Success Story.

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Thought Leaders Blaze Trails of Discovery and Engagement

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But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.